Head of the Charles Regatta (HOCR) 2019 - Better Than Belts Suspenders
The Head of the Charles Regatta is one of the biggest rowing events in the world, and it is an amazing time to be in Boston. Crew teams from around the USA and the world gather, compete, and celebrate. The crowds are busy and leaves are crisp. We headed out to 1) go to the Rowing Blazers Trunk Show at The Andover Shop in Harvard Square, and 2) walk along the Charles and enjoy the event. I went with my good friends Mara and Jay, and made a little video recap.
And, yes, of course we did some questionable marketing strategies included but not limited to attempting to airdrop Better Than Belts to strangers. Video for more :)
About Better Than Belts; Suspenders for the modern human
Better Than Belts (BTB) was founded by siblings Tori and Tyler Farley who are alumni of Northeastern University in Boston, Massachusetts. Tyler’s weight fluctuated due to health issues and he grew tired of tight belts. He wanted to buy suspenders but found everything on the market to be costumes / novelty goods, formal wear, and construction apparel. No clothing brand was making a suspender durable and good-looking enough to replace a belt. Cue BTB, a modern suspender that is comfortable and versatile. As he neared launch, Tyler recruited his sister Tori who has extensive experience with startups, growth marketing, and analytics. The BTB Kickstarter raised $11,400 in one month, bringing the project to life and spreading quality, genderless suspenders to our first wave of dedicated customers. The suspenders are made in New York, USA of the highest quality components sourced from around the globe.