Should you try out suspenders? Better Than Belts Origin Story
Picture this: It’s Fall 2018, and I am in my college dorm room at Northeastern University in Boston, MA. My alarm goes off, then I get out of bed 30 minutes later. I need to run to my guitar class. I’m still in the Jack Johnson concert tee that I slept in. I grab the closest pants with suspenders connected to them (the pants are navy and stretchy from Eddie Bauer). I slip on my skate shoes (SB Nike Blazers) near the door and grab my cruiser board (made by Arbor in Venice, California). In total, this took around a minute, yet someone complimented me when I arrived at class. It didn’t stop there, people loved the suspenders. I did nothing to get ready and somehow I looked completely put together. I grabbed those pants with suspenders attached from the previous day, and all I had to do was slide them on (quite literally). All I had to do was pull everything up and then zip my pants (I could do the button later).
This is the sensation(?) that astounds people trying our suspenders on for the first time. Their pants are being held exactly in place. They are suspended in air, and this comfort and ease is not a luxury you’ll be quick to give up once you are accustomed to it.
This is the power of the re-imagined suspender. I designed them to be versatile enough to wear with last night’s t-shirt or today’s tailored suit. Show up to class, an interview, or that first Hinge date in comfort and style.
About Better Than Belts; Suspenders for the modern human
Better Than Belts (BTB) was founded by siblings Tori and Tyler Farley who are alumni of Northeastern University in Boston, Massachusetts. Tyler’s weight fluctuated due to health issues and he grew tired of tight belts. He wanted to buy suspenders but found everything on the market to be costumes / novelty goods, formal wear, and construction apparel. No clothing brand was making a suspender durable and good-looking enough to replace a belt. Cue BTB, a modern suspender that is comfortable and versatile. As he neared launch, Tyler recruited his sister Tori who has extensive experience with startups, growth marketing, and analytics. The BTB Kickstarter raised $11,400 in one month, bringing the project to life and spreading quality, genderless suspenders to our first wave of dedicated customers. The suspenders are made in New York, USA of the highest quality components sourced from around the globe.